In the last three decades, ERPs have supported growing user communities, streamlined corporate processes, reduced inefficiencies, and shone the light on data quality. They also delivered the
vexing problem of parking data in tens of thousands of tables (no kidding!) in highly
normalized structures, making it difficult (at best) to retrieve and collate data for decision making.
Cognos, Business Objects, MicroStrategy, and Tableau (among others) arrived with their business intelligence (BI) products to save the day. Using constructs called dimensional data
models, multi-dimensional analysis, and executive dashboards, these products gave us the ability to look at data from any angle, along related business attributes, at any time, on any device. With BI came the area of "analytics" - the process of taking BI content from multiple sources and weaving predictive trends using quantitative models that tell organizations how to steer the ship.
Gartner's BI revenue forecast for 2012 is 13B. BI 101 delivered, for sure.
So, what happens when you throw into this mix Facebook and Twitter and the explosion in cell phone usage across the globe? Behold the stats - Facebook 900M+ users, Twitter 1B tweets per week, and mobile connections projected to reach 5.6B in 2011.
These aren't just big numbers. These proportions fundamentally alter everything and force a paradigm shift.
So, what happens when you throw into this mix Facebook and Twitter and the explosion in cell phone usage across the globe? Behold the stats - Facebook 900M+ users, Twitter 1B tweets per week, and mobile connections projected to reach 5.6B in 2011.
These aren't just big numbers. These proportions fundamentally alter everything and force a paradigm shift.
- How do we evolve our business to leverage social media and mobile devices
- How do we leverage these new channels to market to the right consumers
- How do we connect with younger consumers
- How do we retain their attention
- How do we - oh the dreaded word - profile people and improve closure of leads and customers.
- How do we quickly and correctly make decisions about what we are selling, buying, using, recommending, adopting....
To answer these questions, new technologies are beginning to deliver the promise of "intelligence" in BI by moving us beyond BI 101 to solutions that integrate structured data in ERPs with our
behavior on the net. Now we can better understand
what we are doing and forecast where we might be heading.
Those who embrace this paradigm shift will stand on the podium. The rest will be washing the dust in the eyes.
Those who embrace this paradigm shift will stand on the podium. The rest will be washing the dust in the eyes.
No comments:
Post a Comment